Among today's modes of online communication, we’re well-versed in the use of text, images and video. But what about dance?

In a campaign for its new Sync fragrances, Puma is proposing a new form of digital expression through movement rather than words. The sportswear brand has set up an interactive platform dubbed Dance Dictionary, where users can communicate with each other by encrypting specific sentences into physical dance moves. Its slogan: “Don’t say it, move it."

Phrases like "Will you be my girlfriend?" or "Mondays make me want to scream" are translated into a series of choreographed gestures by 25 of the world’s better-known dancers, including Storyboard P, King Charles, PacMan, Ron Myles AKA Prime Tyme and Krumpers Big Mijo, Outrage and Worm, and LA choreographer Super Dave. Each word has a different move. Certain words in each sentence are interchangeable (try swapping 'be' for 'retweet,' and 'girlfriend' for 'cat' for amusement), resulting in 10,000 different combinations by Puma's count.