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Monday, 20 May 2013
Pinterest Partners With Brands to Add Information to Pins
Monday, 20 May 2013 by Muhammad Ifzal
Pinterest Partners With Brands to Add Information to Pins
Pinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information.
Brand Partnerships Bring New Pin Format
Pinterest has partnered with several brands, including eBay, Target, ModCloth,Sony and Netflix, to introduce these more descriptive pins. The content of these pins will vary based on the brands who post them. For example, a pin from ModCloth could include the price of an item of clothing, while a pin from Netflix could provide more information about the cast of a TV series or the rating of a film.
In a statement to Mashable, a Pinterest spokesperson expressed her hope that the "community will now see more useful Pins at first glance, rather than having to dig around or click to other websites." The option to list more information on pins will give brands the opportunity to advertise specific product detail to Pinterest users.
In this example, instead of leaving Pinterest to make your blueberry crumble, you can access the recipe in your news feed, courtesy of brand partner Leite's Culinaria. These more-comprehensive pins could help brands establish a stronger Pinterest following by giving their pins an instructional edge in users' feeds. A small logo appears on the new kind of pin to indicate the brand that posted it.
If these descriptive pins mean more time spent on the site, it could also be an attractive feature to future advertisers looking to work with the popular and overwhelmingly visual network.
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