Spotify “Sponsored Songs” let labels pay for plays

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Monday, 19 June 2017

Spotify “Sponsored Songs” let labels pay for plays

Monday, 19 June 2017 by Muhammad Ifzal

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More