Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

Home » Mobile – TechCrunch » Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

Thursday, 15 June 2017

Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

Thursday, 15 June 2017 by Muhammad Ifzal

Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. That is, the shows… Read More