Thursday, 18 April 2013
'Epicurious' Enrages Followers With Boston Bombings Tweets
'Epicurious' Enrages Followers With Boston Bombings Tweets
Twitter accounts are frequently run by "social media managers" — that is to say, qualified specialists in social media — and yet, nary a crisis goes by without a distasteful tweet or Facebook post in response.
The latest example comes from Conde Nast-owned food website Epicurious, which used the Boston bombings on Monday to promote two breakfast recipes to its more than 385,000 followers. Brad Phillips, author of Mr. Media Training Blog, captured the tweets:
Those tweets have since been deleted. Epicurious then followed up with a copy-and-paste apology to followers who complained:
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