Tablet maker Archos announced on Thursday a new line of unlocked Android smartphones — its first attempt at the wireless market.

The models — Archos 35 Carbon ($99.99), Archos 50 Platinum ($219.99) and Archos 53 Platinum ($249.99) — will first launch in Europe this May. No contracts are necessary.

The flagship device, the Archos 50 Platinum, comes with a 5.0 inch full black IPS display paired with a quad-core CPU at 1.2GHz and 8 mega-pixel camera. "End-users will have an experience similar to a Samsung Galaxy S3 for half the price," the company said in a press release.

Meanwhile, the 53 Platinum smartphone will include a 5.3-inch screen and the 35 Carbon will come in at 3.5 inches.

The smartphone market is shifting, as SIM-free sales versus subsidized sales are increasing, and Archos is prepared to respond, as we can offer retail channels affordable, unlocked and feature-rich smartphones without the need to subsidize," said Loïc Poirier, CEO of Archos, in the statement. "Furthermore smartphones and tablets are interrelated markets that have quickly crossed over with the arrival of 'phablets' — half-phone, half-tablet devices. It only makes sense that this should be our next phase of products as this would be a natural fit for our brand and long term growth."

Each smartphone will run on Andriod 4.1.2. Jelly Bean and only support 3G — sorry, LTE fans. But the devices do come with an array of features, including Google Certification for access to Google Play, Dual SIM flexibility to manage two providers simultaneously from one phone, an IPS Screen, cloud storage and front and rear-facing cameras.