Facebook tests ad breaks in all types of videos, giving creators a 55% cut

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Thursday, 23 February 2017

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Thursday, 23 February 2017 by Muhammad Ifzal

Facebook today announced it’s begun testing ad breaks that interrupt on-demand video with a small set of partners, who will earn a 55% ad revenue share while Facebook keeps 45%. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers to Facebook. On-demand video publishers will get to select where in their… Read More