Snapchat embraces offline purchase ad targeting its CEO called “creepy”

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Thursday, 19 January 2017

Snapchat embraces offline purchase ad targeting its CEO called “creepy”

Thursday, 19 January 2017 by Muhammad Ifzal

Snap Inc’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use a Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads on Snapchat, according to the Wall Street Journal. Snap tells TechCrunch that this rolled out over the last few… Read More