Thursday, 22 December 2016
Twitter overcharged video advertisers, issues refunds
Thursday, 22 December 2016 by Muhammad Ifzal
Now it’s Twitter copying Facebook…but in the worst way. Following several embarrassing disclosures of inaccurate metrics by Facebook, today Business Insider’s Alex Heath broke news that Twitter overcharged some advertisers. Between November 7th and December 12th, a source tells BI that video ad buyers were overcharged up to 35%. Twitter apparently informed these… Read More
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