App abandoment is on the rise as consumers stick to the apps they know

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Friday, 18 November 2016

App abandoment is on the rise as consumers stick to the apps they know

Friday, 18 November 2016 by Muhammad Ifzal

It’s getting harder to get people to try new mobile applications, according to a new state of the industry report out now from Adobe, as consumers are sticking to what they know when it comes to the apps on their smartphones. App abandonment is also climbing, and app installs are only up 6 percent year-over-year, the report states. Meanwhile, launches of existing apps are much higher… Read More