For parents looking for educational toys, a hardware startup developed electronic buildings blocks and a companion augmented reality app that make for an interactive learning experience.

Founded by Tarun Pondicherry and Josh Chan, LightUp magnetic building blocks that can teach anyone about how electronics work.

The interactive blocks are different electronic components, like a battery, light sensor, LED, variable resistor, button, buzzer, wire blocks and more. When snapping together the various magnetic blocks, kids and teens can build projects like a night light and dimmer switch, to more advanced projects like a remote control and a wireless (infrared) transmitter.