Home
» Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot
» Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot
Monday, 20 May 2013
Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot
Monday, 20 May 2013 by Muhammad Ifzal
Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot
Summer is upon us, and Pepsi wants to enhance your sun-filled season with interactive entertainment events as part of its celebrity-infused "Live for Now" global ad campaign.
Pepsi is introducing "Iconic Summer," a broad fan engagement program that will include digital and social media-driven calls to action. Participation will earn people prizes as well as access to music and entertainment events.
Naturally, the program has a advertising component with such brand ambassadors as Beyoncé and Tate Stevens. The ads kick off May 19 at theBillboard Music Awards with this TV spot — shared first with Mashable — starring country crooner Hunter Hayes.
Subscribe to:
Post Comments (Atom)
0 Responses to “Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot”
Post a Comment