Monday, 20 May 2013

Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot


Pepsi Launches 'Iconic Summer' With Country's Hunter Hayes TV Spot

Hunter-hayes-and-pepsi
Summer is upon us, and Pepsi wants to enhance your sun-filled season with interactive entertainment events as part of its celebrity-infused "Live for Now" global ad campaign.
Pepsi is introducing "Iconic Summer," a broad fan engagement program that will include digital and social media-driven calls to action. Participation will earn people prizes as well as access to music and entertainment events.
Naturally, the program has a advertising component with such brand ambassadors as Beyoncé and Tate Stevens. The ads kick off May 19 at theBillboard Music Awards with this TV spot — shared first with Mashable — starring country crooner Hunter Hayes.

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